21 September 2021

Contact person for the press

Nina Binné
Head of Marketing and Corporate Communications

T +49 40 237 840 15


Becken and Grossmann & Berger participate in seed financing round of start-up 202up GmbH

  • Becken Beteiligungs GmbH is a new investor
  • Grossmann & Berger joins as new investor
  • Since its founding in 06/2020, the start-up has already raised 1.1 million euros
  • Digital salesroom for real estate "REALTYDESK" already in use

Hamburg, 21 September 2021. Hamburg-based real estate and investment company Becken and Grossmann & Berger GmbH, real estate service provider for the sale and rental of residential and commercial properties, are participating in the second seed financing round of the start-up 202up GmbH, which has thus raised 1.1 million euros since its foundation. For Becken Beteiligungs GmbH, this is already the second financing round to support the real estate company. Grossmann & Berger joins as a new investor in the provider of the digital salesroom for real estate "Realtydesk". Another investor is Dr Benjamin Staude. He founded Architrave GmbH together with Maurice Grassau in 2012.

Prof. Dr. Michael Becken, Managing Director of Becken Invest GmbH, says: "As a sustainable real estate company, we see it as our task to drive forward the digitalisation of the real estate industry. 202up GmbH has a strong and ambitious team of founders with sound market expertise and has set itself the task of developing a technology for a fully digitalised real estate sales process that is as smart as it is forward-looking."

Andreas Rehberg, spokesman for the management at Grossmann & Berger, says: "Digital solutions have become indispensable in our industry. Realtydesk already enables us to transfer the buyer and seller experience to the user experience of the digital space on all levels. Among other things, Realtydesk gives us transparency for processes and data, allows us to improve our performance and at the same time increase customer satisfaction and thus increase conversion rates. With Realtydesk, we also operate independently of face-to-face appointments, sales and showrooms - this has a positive impact on our carbon footprint."

202up GmbH was founded in June 2020 by Nina Binné, Justus Ettemeyer, Ivo Strugar and Becken Beteiligungs GmbH as a pre-seed investor. The company develops advanced digital solutions, especially for project developers and brokers. The transformation process towards a fully comprehensive B2B e-commerce platform and e-commerce software for real estate sales begins with 202up GmbH's "Realtydesk" - the digital salesroom for real estate.

Realtydesk works without download or prior software installation and combines presentation software with interactive multi-co-browsing features as well as video and chat communication. Films, galleries, 3D flat finder, maps, AR and VR tools - everything is presented clearly and can be accessed online at any time. Invitation management, logging, and user data analysis and evaluation are carried out automatically on the basis of the software. Furthermore, additional features such as the Realty-Live-Exposé are integrated into the platform solution.